Client: Midwest Digital Corp
Website Link: www.midwestdigitalcorp.com
Location: Lake Geneva, Wisconsin
Website Type: 3D Cart
Industry: Audio and Video Broadcasting, Electronics, Video Camera
Date Completed: November, 2018
Designer: Andrew Ragas
Website Features: Mobile and responsive layout; Informational pages; Storefront pages and account-based shopping cart pages and checkout; Product information and schematics pages; Embedded video and social media links; Contact Forms and Electronic forms; Blog Formatted pages; SEO implementation; Custom Layout & Design; Professional Photography
[wpc_custom_heading heading=”Learn About the Client” colored_line=”yes” line_color=”primary” position=”left” size=”medium”]
Midwest Digital Corp. specializes in Professional audio and video equipment sales and service. We represent major state of the art manufacturers for new equipment and have a constant inventory of quality pre-owned. With over 25 years of experience in the Broadcast / Professional Audio and Video business we can find the right piece of equipment for your budget and needs.
Midwest Digital started as an authorized repair center for Sony, Panasonic, JVC and many other major Broadcast companies. With the constant technology changes our focus has changed throughout the years and we have become a sales center for both new and used equipment. Our thousands of customers, located across the country, allows for a continuous stream of pre-owned equipment and a need to know the latest in technology.
Midwest Digital prides itself with providing you value, ease and customer satisfaction, whether your buying new, pre-owned or are selling. We want to be your last stop in purchasing audio and video equipment.
Midwest Digital Corp is a longtime friend and collaborator with us whom we’ve been affiliated with since 2010.
In January 2018, we reached out to Midwest Digital Corp. in response to a request for re-designing their website and implementing SEO. Brian chose to work with me due to our relationship and my success with taking over and revitalizing unsuccessful websites. The previous versions of the website were limping along and unable to keep up with today’s internet landscape. It was struggling with lack of online sales, low traffic, poor and ineffective SEO, and a design that wasn’t engaging or user friendly. Today’s websites require mobile friendliness, high priority SEO, google ad campaigns, and more tools to enhance the success and traffic of a website. These were my priorities while creating the new website.
After a lot of planning and discussion, project finally began in early October, 2018. While there are other and better storefront managers, we elected to continue utilizing 3D cart and all of the sales tools it provides. This minimized downtime, prevented a long and strenuous site transfer to another service, and sped up the project. Unknown to many brands who prioritize internet sales, 3D Cart offers the best value storefront manager, excellent customer service, and addon tools and plugins that won’t nickel and dime you.
The project was divided into two phases. Phase-1 for month of October was SEO creation and implementation site-wide, and re-configuring the 3D Cart system – all of its products, categories, and organization. These tasks were completed in October. Phase-2 of the project then took place throughout the entire month of November, 2018. This portion of the project was re-designing the website with a new 3D Cart Theme we licensed out. We implemented our own content, photography and media, video, custom layout, and homemade CSS and graphics. This new high-end website will succeed for several years to come.
As a result of my work, Midwest Digital Corp. has enjoyed an immediate online renaissance – with a 1,000% (1 thousand percent !!!) increase in website traffic within its first month.
